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Recruitment for your career and technical education program is key to you teaching what you want and being able to teach full-time. One way to increase your enrollment is by using social media. Social media allows you to get information about your program to community members, parents, and students. Even if you have or are planning on having a specific social media presence for your program, make sure to utilize the school and district social media channels as well. In this episode, I teach you about using the social media and public relations person that your school or district already has in order to get your posts seen by a large audience.
In this episode, Khristen discusses:
- What to send to your school/district PR/social media person each month
- Figuring out what to submit for social media
- Tips for making photos and captions engaging
What to Send to Your School/District PR/Social Media Person Each Month
In order to get your program consistently highlighted, you need to be sending media that can be posted every month. This is as simple as taking photos 1-2 times a month and sending them with a short caption of what you are doing and what students are learning to your public relations/social media person. While these people are being asked to consistently post, it can be difficult for them to generate content and makes it much easier if you send it to them.
Figuring Out What to Submit for Social Media
As you are planning for the month, term, or year? Find out if there are any program-related events or national days that are associated with your class or program. Using these to highlight your program can also help push out the social media post. Look ahead as well to things that might provide interesting photos or specifically highlight your program and make sure to take photos on those days.
Tips for Making Photos and Captions Engaging
Take photos of small groups instead of large ones so that students can be recognized. Take photos of what students are working on. Zoom by getting closer to students (with you feet) rather than using the zoom on your camera.